Harvard Business Review - Ideas And Advice For Leaders
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Actived: Sunday Aug 16, 2020
Unused Coupons Still Pay Off
Conventional wisdom holds that manufacturers and retailers see little benefit from unused coupons, but new research shows that unredeemed coupons serve as advertisements to consumers. In an experiment with eight retailers, the authors analyzed campaigns involving more than 500,000 targeted coupons for items representing more than 300 brands