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Actived: Sunday Aug 16, 2020

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For Better Retail Promotions, Ask These Questions

Make discounts and special offers pay off. Executive Summary. Discounts and promotions are at an all-time high, often comprising the single-biggest cost within many retailers’ P&Ls.

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How to Save Groupon

Sure, mobs of customers show up armed with 50% off coupons, but few go on to become repeat customers once the discounts end. The daily discount site mantra to merchants of “get them in cheap and

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In Search of the Ideal Groupon Discount

The problem, sellers are finding, is that customers using 50% off coupons aren’t keeping their end of the hoped-for bargain. Sure, I believe in “try it, you’ll like it” discounts.

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Unused Coupons Still Pay Off

Conventional wisdom holds that manufacturers and retailers see little benefit from unused coupons, but new research shows that unredeemed coupons serve as advertisements to consumers. In an experiment with eight retailers, the authors analyzed campaigns involving more than 500,000 targeted coupons for items representing more than 300 brands

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Pricing Policies That Protect Your Brand

This model helps ensure consistent communication, interpretation, and enforcement, while heading off risky one-on-one discussions about prices between, say, a sales rep and a favored buyer in

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Unused Coupons Still Pay Off - Harvard Business Review

In 2010, U.S. consumers redeemed 3.3 billion coupons, cutting roughly $3.7 billion from purchase prices. That’s a lot, particularly since only about 1% of all coupons are ever used.

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Capture More Value - Harvard Business Review

Coupons are an almost perfect example of a fence. Instead of selling groceries at low prices to everyone, retailers offer coupons that discount specific products for specific periods of time.

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The Double Jeopardy of Sales Promotions

There is overwhelming marketplace evidence that “the consumer sales effect is limited to the time period of the promotion itself.” 7 A price-off promotion causes sales to rise, but once the

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Do Rewards Really Create Loyalty?

Long-distance phone companies routinely offer $ 50 checks or coupons for switching to their service. The strategy has brought to light, perhaps even created, a segment of chronic switchers, who

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Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

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